Social Media Marketing isn't Customer Collaboration
Telling your customers you want to engage and collaborate with them and then marketing to them are two very different […]
Collaboration, Social Business, Social Media Marketing
Social Media Marketing
18 Blogging Tips to Create and Maintain a Successful Blog
I’m at the Nation Retail Federation event in New York until the 12th of January and so far it’s been
Social Business, Social CRM, Social Media Marketing
Trends for Companies Searching for a Social Media "Something"
I was playing around on Indeed.com which is basically a massive job search engine that also allows you to look
2010 Consumer New Media Study by Cone
Earlier this month Cone released the results of their study on how consumers are using new media tools. Cone conducted an
Here's to You, the Social Media Manager!
I remember when the “social media manager” role first started cropping up years ago but boy has the role changed
An Algorithmic Versus a Heuristic Business Approach (to Customer Engagement)
I’ve been reading Dan Pink’s book, “Drive,” and while I’m only 50 or so pages in, I can say that
An Open Letter to CRM and Social Media People
Over the past few months (and perhaps more so over the past few weeks) I’ve noticed a growing tension between
Social CRM, Social Media Marketing
New Oldspice Campaign: Social Media or Social CRM?
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for
Social Media vs Social CRM vs Social Business vs Enterprise 2.0
First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning
Social Media as a "Just in Case" Strategy
Do you have any type of insurance? Medical, dental, home, and car perhaps? Why? You own insurance so that in