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The Social Media Marketing Mix

Many of you may remember the marketing mix from your intro to marketing course back in college, but just in case you forgot, here is a quick refresher.  Traditionally the marketing mixed has always been comprised of 4 things: product – what are you going

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What do Retailers Know About Social Media?

Retailers such as JC Penney and Victoria’s Secret are turning to social media interaction to boost back to school sales.  According to an article by Information Week: “Social networking sites, virtual worlds, social shopping sites, visual search engines, interactive video, and widgets have emerged as

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What is a Community?

Nowadays if you ask people why they are using social media (or want to) you are more than likely to get a response that sounds like one of the following: “I want to use social media to interact with my community” “I want to build

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