Junta 42 is a collection of (around 42) top bloggers and thought leaders from the social media and marketing industries. Today, Junta 42 released a collaborative document of 42+ social media and content marketing predictions for 2009. Most of the members of Junta 42 participated, including yours truly, here is what I said:
“Prediction: It’s no secret that social media is going to be a killer way for brand marketers to distribute and create their content. I think the main challenge is going to be how to measure the value or “ROI” on social media efforts and how to replicate social media successes. I am hoping that 2009 will bring about the integration of traditional media, social media, and search. Once a company can master the integration of all three, they will have a killer campaign.
I think we are also going to see Twitter blow up in terms of users – be prepared for a lot of spam and a lot of junk. The quality of Twitter and it’s ability to filter spam is definitely going to be tested. We are already seeing some of this now. Truth be told, 2009 is going to involve a lot of testing and trial and error for brand marketers. There is no formula for social media success. However, we are also going to venture into an exciting time where companies and brands are going to try new things that will hopefully lead to case studies and examples that can be applied across the industry. Will we see a television commercial mention a corporate twitter account? We’ll see.
I’m hoping that in 2009 companies and marketers will really see the value in building relationships with their users and customers through social media.”
There are a lot of other great comments and predictions from thought leaders like:
- Scott Monty
- Brian Solis
- Jason Falls
- Ann Handley
- Paul Gillin
- Valeria Maltoni
Check out some of the other predictions for 2009 and leave yours in the comment section. What changes do you predict in the social media and content marketing space for 2009?
Thanks for reading!
Junta42 – This is a great article! We are launching a new application this week at SXSW Interactive. It is a new social search engine that combines keyword search, 100% user contribution, profile filtering and cataloging of information by media type. In addition – we use a different method for valuing peoples opinions – we believe that traditional rating systems do not truly represent value of peoples opinion. When someone can rate an unlimited number of times – how much do they really value something?
Please check us out at http://www.webbchange.com. We recently started beta testing and will go live at SXSW this weekend. I know we are still a little rough around the edges, but we are coding, testing and releasing code as quickly as possible. So keep checking back – the value and power of this tool we be fully recognized over time as the database continues to grow. If you are attending SXSW Interactive, please stop by and meet the team. We like to say – If google and facebook had a baby – it would have been WebbChange!
Regards,
Bill Clanton
CEO
WebbChange
Junta42 – This is a great article! We are launching a new application this week at SXSW Interactive. It is a new social search engine that combines keyword search, 100% user contribution, profile filtering and cataloging of information by media type. In addition – we use a different method for valuing peoples opinions – we believe that traditional rating systems do not truly represent value of peoples opinion. When someone can rate an unlimited number of times – how much do they really value something?
Please check us out at http://www.webbchange.com. We recently started beta testing and will go live at SXSW this weekend. I know we are still a little rough around the edges, but we are coding, testing and releasing code as quickly as possible. So keep checking back – the value and power of this tool we be fully recognized over time as the database continues to grow. If you are attending SXSW Interactive, please stop by and meet the team. We like to say – If google and facebook had a baby – it would have been WebbChange!
Regards,
Bill Clanton
CEO
WebbChange