Who’s Responsible for Creating A Sense Of Purpose?

Purpose is the number one topic regarding corporate culture inside of an organization. There has been many debates on where the purpose inside our organizations comes from. Should the organization be responsible for creating purpose for their employees, or should employees just show up to work with it already driving them? For example, Mike Rowe of Dirty Jobs, believes that people do not have to choose their dream job, but they can choose any job and create a sense of purpose themselves. Other camps believe that a person should wait for that dream job, where the organization is responsible for creating the sense of purpose for the employee.
The ideal scenario would be working for an organization where both of these things come together. At the San Diego Zoo, all employees know they are working toward a common goal of keeping the Zoo alive. Employees should also come to work with the right attitude and behavior to help inspire themselves to create a sense of purpose. Pinocchio’s Island, where organizations take sole responsibility for creating the culture and purpose, is very one sided and not the best way to create long lasting purpose. Employees should be taking the initiative to identify the behaviors the organization wants exhibited and adjust their own behaviors accordingly. Organizations can connect employee behavior with the impact their actions have on the organization and community.

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Jacob Morgan is a keynote speaker, author, and futurist. You can invite Jacob to keynote your next conference, subscribe to his videos on Youtube, check our his podcast, or subscribe to his newsletter!