Information About The Book!

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Free Webinar on Understanding the Social Customer

Posted by on July 29, 2010

A few weeks ago Chess Media Group, Attensity, and Mitch Lieberman teamed up to write a whitepaper on the social customer.  You can still download the whitepaper for free if you sell us your soul and name your first born after our company…Chess.  Kidding, kidding!  The whitepaper is free and all you have to do is enter in your email and 2-3 other things (but let’s be honest naming your kid Chess would rock!).

On August 11th we are going to be delivering a free webinar to the world which is going to cover some concepts and ideas we covered in the whitepaper.  The goal of the webinar is to really expound upon the whitepaper and hammer home the concept of the social customer and what she means to your organization today.  per the abstract:

The fundamental shift in the relationship between the traditional customer and companies is driven by the social web; it is here to stay, and it is the biggest shift yet in the history of business. Understanding your social customers is critical to the success of your business. Who is the social customer? Why should you engage them? If you do nothing to engage them, what is at risk? What value can the social customer bring to your business?

This educational discussion — with Chess Media Group’s Jacob Morgan, Mitch Lieberman, and with Attensity’s Social Media Director, Maria Ogneva  – will answer some of these critical questions.  In this webinar you will learn:

  • Who the Social Customer and what makes them social?
  • How you can meet the needs and expectations of your Social Customers?
  • How to make or break trust with your Social Customers?
  • How you can transform Social Customer input into business results?

The era of the passive customer has come and gone. The time of the social customer is here, and she has a lot to say. If you want to learn more about her, this event is for you. She is hyper-connected, creative and collaborative. She expects to customize her products: “make it mine”. She is connected to her social and professional circles via phone, email, SMS, Facebook, Twitter, blogs and forums. She is critical of claims made by brands, influenced more by friends, family and “people like her”. She wants to make sure that brands are listening, and will go to great lengths to make sure they are.

We’d love to have you join us!

  • Understanding and meeting the need of your customer is the best part of any business be it online or offline. As social media marketing is on rise and facebook holding more than 500m users, the prior of focusing to build business via social networking is emerging. I really appreciate your efforts on educating the thoughtful tips on social customer/network. All the best!

  • Sally Zhao

    This sounds so exciting! Can't wait to tune into this webinar 🙂

  • Hi Jacob! (this is @BostonMarketer)

    As someone who hosts webinars, I thought you'd like to know about my new website that launched in March. WebinarListings is a central portal for upcoming webinars (or really, anything that is virtual and scheduled) in any area of interest, around the world. You can list your webinars on our site for free, or upgrade to a Featured Listing which includes additional promotion (email, RSS, Twitter, Facebook, etc.). It's a great way to find new participants for your webinars.

    We are currently running a promotion for new hosts to upgrade to Featured at no charge, so I'd like to invite you to add your webinars to the calendar this week!

    I'd be curious to hear your thoughts.

    -Rachel Levy- (@WebinarListings)