If you take a look around the blogosphere or even the business world you will realize that you are most likely not alone in your particular area. For example, there are tons of social media and online marketing blogs out there (but you read this one and that means you kick ass!), there are also plenty of real estate and technology blogs out there as well. So in a world where you are not alone what can you do to differentiate yourself? What can you do to be memorable? What can you do to attract visitors?
One word, personality.
Not too long ago Rohit Bhargava wrote a book called “Personality not Included,” and if you haven’t read this book yet then I recommend that you do so. To quote Rohit:
“The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers.”
I couldn’t have said it better myself. Personality it the best way to differentiate yourself (or your blog/business/etc.) from everyone else out there. You can write about every single that techcrunch does but if you add your own unique twist on the topics then you will still get a loyal following of readers.
Everyone has a personality but not everyone let’s their personality come through in their product/service/writing. This is a big mistake because your personality is your biggest selling point. Of course not everyone is going to love your personality but that’s to be expected, nobody is always going to love you regardless of what you do. However, the people/readers/customers that will be attracted to your personality are going to be your biggest brand evangelists.
Are you letting your personality shine through or are you hiding it? If so, why?
thanks for reading
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