I’ve talked about how I believe companies need to start integrating their social media and traditional media efforts. I wanted to point out a few ads that I’ve seen which show companies using traditional media to evoke a social media message. Ian Sohn has a post on the Dentyne print ad and actually inspired me to write this post and seek out other examples. Now, these companies aren’t actually integrating the two efforts, but these ads make me feel like we’re not too far away from actually seeing the two types of media get integrated.
Dentyne T.V. Spot:
Dentyne Print Ad:
I tried to find a few other examples out there but nothing came to mind, so if you have another example of a company using traditional media to evoke a social media message then please let me know and I will add to the list.