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Should the CIO Care About Social?

Posted by on November 10, 2010

A few folks have asked me to post my CMSWire articles here, while I can’t re-post them in their entirety, what I can do is provide snippets and then point you to where you can read the rest of them, does that work?

This week I wrote about whether or not the CIO should care about social.  Here’s a snippet:

“When I interviewed Marcel LeBrun, the CEO of Radian 6, a few weeks ago, he made a statement that I thought was very interesting and worth exploring further. In the interview Marcel stated that eventually “social” is going to become the responsibility of the CIO, granted Marcel did say that this is at least one year out. To put things in context we were discussing social CRM when this came up (customer facing social initiatives).
Before we explore this topic further let’s take a look at how Wikipedia defined or explains the role of the CIO.
“The chief information officer (CIO), or information technology (IT) director, is a job title commonly given to the most senior executive in an enterprise responsible for the information technology and computer systems that support enterprise goals. The CIO manages the implementation of the useful technology to increase information accessibility and integrated systems management.”

As social becomes more and more integrated within an organization it’s going to take on less of a departmental role and more of an organizational role; when this happens then “social” will come to the CIO, or will it?

If you think this is an interesting topic and want to read the full article then please head over to my friends at CMSWire and read the full post called, “Should Social Come to the  CIO?

What do you think?  Should it?  Could it?  Will it?

  • Amy

    It seems to me that this is in a different category than what the CIO would normally deal with. This should be a team effort with marketing very much involved. Although it deals with internet, networking, and social media and needs to be understood, it also deals with the company image, and branding. Perhaps a new specialized department will arise because it is so new and is proving to be so important.