Hang on (drinks whiskey and pops some vicodin).
Son of a bitch! Just when I though it couldn’t possibly happen again, it did. Microsoft has outdone itself in yet another demonstration of…(thinks of proper word) shit!
The first microsoft ad made me crave a churro, this ad make me crave a bottle of alcohol. First of all the ad is over 4 mins long! That’s right, over 4 mins of your favorite duo, Seinfeld and “I can’t act” Bill Gates, which concludes in Mr. Gates doing the robot (I never thought I would say that).
Yep, this is sure to get people to love Windows, or Microsoft, or whatever the hell it is these people are trying to get us love. Watch the ad and then please let me know what you think, can’t wait to see what your reaction is going to be. Thanks to the Seattle Times for releasing this, Venture Beat also wrote a nice piece on the new ad as well.
So?… what did you think?
Hi Jacob,
I disagree with you. I really enjoyed the ad. It's totally in the Seinfeld spirit. I work for Microsoft for 3 years, I usually don't like our ad campaigns but this time, I'm enthusiast.
This really made me feel uncomfortable, like the treatment of old people in the original Seinfeld comedy series. I know this is supposed to be viewed as funny, wry, quirky commentary on “common people” but count me out. But then, I already use a Microsoft operating system so maybe I'm not the target audience?
Hey – they DID get you to post it in your blog.
Seems like they won 😉
Man what the hell are they trying to do
Adam has a point. Although I think this ad is terrible and Bill Gates is beyond “not acting”, they're making us talk. I have no idea what Microsoft is trying to accomplish with this crap (other than the obvious notion of trying to get people to like Vista and love Microsoft more) but they are creating a buzz nevertheless.
They should've taken the time and money spent creating this dry campaign and put it towards creating a stable, secure operating system.
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hi philippe, i think from a sitcom-ish standpoint it is a decent ad but from the standpoint of getting people to like windows or microsoft more, i just don't see it. the ad didn't have a real actionable message, that being said, of course i do respect your opinion 🙂
thanks for reading and commenting!
hey dennis, i heard that from a few people actually. im not really sure who the target audience is actually 🙂 now im just wondering what the upcoming ads are going to have, bill gates breakdancing perhaps?
thanks for reading and commenting!
hehe good point adam 🙂 however simply spreading an ad isn't really winning if what is being said is negative (me trying to defend myself).
thanks for commenting and reading adam!
hey dave, im actually a pc user but am close to switching to a mac 🙂 i think from the whole 4 minute ad you did indeed pull together the most important quote. however im just not sure the ad as a whole is effective, what's your take?
thanks for reading and commenting!
have no idea man 🙂
hi tim,
that is true, they are generating conversation, however the conversation is not directly with microsoft which is where it should be. i'd say they are on the verge of creating some negative buzz, but who knows, maybe it will all turn around. still early to tell after just 2 ads.
thanks for commenting and reading tim!
Interesting blog. It would be great if you can provide more details about it. Thanks a load!
regards
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