Have a person you want to interview, a product you want to sell, or a connection you want to make? You’ll likely send that person an email.
But chances are you’re not the only one who wants to target a person, and they might get dozens of similar messages every day. And they probably delete 95% of them.
If you want to get a response, you’ve got to do some research to make your message stand out.
My wife Blake made a video about this which you can see below. If you want more content like this then make sure to subscribe to the Be Your Own Boss Podcast Youtube Channel where Blake and I teach you how you can be your own boss.
Here are Blake’s three proven ways to get a response from someone you are targeting:
- Don’t send mass emails or LinkedIn messages. When you send a canned email to a huge group of people, it shows you lack ethics and aren’t willing to put the time in to get results. So many people send mass messages addressed to “whom it may concern” instead of putting in an actual name. Instead, take two minutes and write a message to each person you are targeting. Even just putting adding their name and something personal puts you ahead of 95% of people.
- Google the person you are targeting. Before you send your message, do some research. A quick Google search can tell you what’s happening in their life now. That information helps you craft a message that is personalized and interesting to them. Discover what’s happening in their company, their industry, or their personal life, and then use that to build a connection and craft a personalized message.
- Figure out a way to be relevant. People care about messages that matter to them right now. Why should they pay attention to you? Make your pitch personal and relevant. If the message isn’t interesting or relate to them, they aren’t going to respond. Tie your pitch into their life and career and show them why they should care about it right now.
Blake and I made lots of mistakes during our entrepreneurial journey and learned things the hard way, but you don’t have to. Whether you are considering going off on your own or you already have, this will be a valuable resource for you. Download our PDF on the 7 things you need to master if you want to be a successful entrepreneur.
Following these tips is sure to help you get a response from the people you are targeting. It might not always be the response you want, but it’s a step in the right direction and shows they even cared enough to respond at all.
Sending targets messages takes time, but if you follow these three tips you’ll be on your way to better success.
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