Check out my guest post for centernetworks called: “Blogs are the New Websites for Business Professionals and Organizations,” and let me know what you think. The whole idea behind the post is that blogs are the new websites. Nobody wants to see static content anymore, nobody cares about the fancy pictures you have on your homepage; people wan substance. The best way to provide substance and to build trust is through a blog and if you are a business professional or organization then you must have a blog. Check out the post to read why I think blogs are so important.
Good post. I agree that blogs are of increasingly greater importance than a corporate site for some purposes.
At FreshNetworks we talk to clients about their online communications splitting into three types:
1) Brochure-ware – what a typical website is like, even if it is a technically very advanced one. This serves a very important purpose but the main reason we liken it to brochures is because it tends to not change very quickly
2) Formal press releases – this is typically the news or similar section of a site. It is a formal push of a press release or news from a company and typically doesn't allow real engagement
3) The part where they have a conversation – this could be a blog, or a forum or an online community. This is where the firm can really come to life, people get a real understanding of what you do and think, how you act and behave. It's where they truly engage with you.
There are some great examples of the latter (Coca Cola being an interesting one that springs to mind). There is also a lot of scope for more use of blogs by firms.
I've written more about this if anybody is interested – the last two posts here would be most interesting (they include the Coca Cola example):
http://blog.freshnetworks.com/category/topics/b…
Matt
FreshNetworks
hi matt, thanks for the detailed post. it's interesting to see how your organization divides the communications. i would probably say #3 is the most important one out of those you have mentioned.
thanks for reading and commenting!
Good post. I agree that blogs are of increasingly greater importance than a corporate site for some purposes.
At FreshNetworks we talk to clients about their online communications splitting into three types:
1) Brochure-ware – what a typical website is like, even if it is a technically very advanced one. This serves a very important purpose but the main reason we liken it to brochures is because it tends to not change very quickly
2) Formal press releases – this is typically the news or similar section of a site. It is a formal push of a press release or news from a company and typically doesn't allow real engagement
3) The part where they have a conversation – this could be a blog, or a forum or an online community. This is where the firm can really come to life, people get a real understanding of what you do and think, how you act and behave. It's where they truly engage with you.
There are some great examples of the latter (Coca Cola being an interesting one that springs to mind). There is also a lot of scope for more use of blogs by firms.
I've written more about this if anybody is interested – the last two posts here would be most interesting (they include the Coca Cola example):
http://blog.freshnetworks.com/category/topics/b…
Matt
FreshNetworks
hi matt, thanks for the detailed post. it's interesting to see how your organization divides the communications. i would probably say #3 is the most important one out of those you have mentioned.
thanks for reading and commenting!