Yesterday I had the pleasure of writing another post for Marketing Profs which I hope will get more people to think about social media and collaboration WITHIN the enterprise. Here’s an excerpt from the article:
“Oftentimes when we refer to social media we refer to how a brand can engage with customers or prospects to build relationships. These relationships are external facing; meaning brand to consumer, and are used for functions such as product development, customer service, increasing sales, and marketing. Through social media companies seek to understand and do things such as: empower their customers, collaborate with their customers and prospects, and gain actionable insight from their customers.A very similar type or relationship with collaboration, actionable insight, and empowerment also needs to happen internally WITHIN the enterprise; oftentimes called Enterprise 2.0, a termed coined by Andrew McAfee a few years back.”
If you want to check out the whole post (which I recommend you do), please visit Marketing Profs
Im heading to Marketing Profs to check out the whole post, I'm writing about enterprise 2.0 on my blog too, and found this subject really interesting.
See yo there! 😉
The company I work for currently requires a bunch of us consultants to get certified on some Microsoft technology before a go-to-market campaign we are going to be running.
I had suggested that we use social media (Facebook group) to manage studying and preparation before our exam. We are probably going to be doing this.
I definately see value of using social media within the organization as well as outwardly. The study group example above is a perfect fit.
Thanks! Hope you find the information valuable and glad you stopped by
Hi Ron, let me know if you need help with developing any type of internal programs. Thanks for stopping by again.
Thanks! Hope you find the information valuable and glad you stopped by
Hi Ron, let me know if you need help with developing any type of internal programs. Thanks for stopping by again.