credit, David Armano
I just wanted to share this great illustration that David created. I think it definitely speaks volumes of how large corporations approach social media (some, not all of them). The problem with a lot of large corporations and social media (and SEO and pretty much anything else you can think of) is that there is not smooth transition and there is no ownership.
In a large corporation if you want to start a blog it needs to get approved by the marketing team, and/or the sales team, and/or the legal team, and/or senior managers, and/or the product guys, etc. Not to mentioned that each team usually has several people that need to approve the project. Basically the corporation kills its own social media strategy and ends up churning out some kind of garbage that fails miserably. Then, the corporation gets upset that the social media strategy didn’t work and therefore dismisses it.
I think that before we begin looking at where the corporation conversations are going on, what technologies corporations should use, and how corporations should engage with their users; we should first examine the barriers and limitations. Before a company jumps into a social media campaign they need to know who is going to take ownership, how many channels the campaign needs to go through, what teams/people need to approve, etc. In fact, if your company has to ask all of these questions then social media is probably not going to work for you.
Corporations need to figure out a simple and easy way to launch and grow their social media campaigns without hindering their own success, otherwise what’s the point?
what’s your take on how corporations view and engage in social media?
thanks for reading
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