The New Oreo Marketing and Social Media Campaign, Smart Move?
Our beloved cookie with frosting filled center has recently launched a social media campaign. Oreo has paid for Donald Trump, […]
Social Media Marketing
The Story and Meaning Behind My New Book Twittfaced
Twittfaced, the book I wrote with Josh Peters, is coming out in just around a month and now that everything
Re-Inventing; A Lesson from Cirque Du Soleil
When most people think of a circus they think of elephants, jugglers, tight-rope walkers, and trapeze artists (and probably a
The Business Problems With Social Media ROI
I’d love to have a follow up post to this on the technical problems with measuring social media ROI, so
Social Media is a Unique Business Decision
Think about all of the possible marketing initiatives that a company can undertake. Everything from billboards to sponsoring events to
Why Social Media Makes Absolutely No Business Sense
(don’t ask about the picture, just admit it’s awesome!) I know what you’re thinking, “Hey doesn’t this idiot run a
The Social Media Motivational Speakers and the Consultants/Strategists
I think there are two types of social media professionals today: the social media motivational speakers and the social media
Rants and Musings, Social Media Marketing
Did You Know? The Social Media Edition
You guys all remember this video right? I recently found this video, just like the one above with the same
Are Social Media Reports Doing More Harm Than Good?
I’ve been seeing a lot of reports from companies lately on the social media space. I just looked at the
Let's Do it, Communication
Communication is one of the pillars of a successful organization. If an organization can’t communicate well within itself or with