Jacob Morgan | Best-Selling Author, Speaker, & Futurist | Leadership | Future of Work | Employee Experience

4 thoughts on “Are You Spreading Yourself Too Thin?”

  1. Yet again some great insights, Jacob. And I totally agree with you – kinda boring I know, since it would be a more fun comment if I disagreed with you. There are many pitfalls in the social media jungle – and a lot to consider for a company that wants to establish their brand in social media. So yeah – be aware – social media brand dilution (‹ liked it)

  2. Never actually thought about it this way…but you really do need to have a central twitter account from which to deal with people. That's why I think programs/solutions like CoTweet are going to become more the vogue. That way everyone can have a voice…but it all comes out of the same branding mechanism (and thus gets in front of the most followers).

  3. for me, if you are handling multiple brands but they fall on the same niche, they should be gathered together in one website only for better branding and accounts management. this way, all contents for relevant niche will work and move forward with stronger hold. however, if the brands fall on different niches, then you will have to create separate sites for each of them, don't you think? well, that's only my opinion for branding.

  4. for me, if you are handling multiple brands but they fall on the same niche, they should be gathered together in one website only for better branding and accounts management. this way, all contents for relevant niche will work and move forward with stronger hold. however, if the brands fall on different niches, then you will have to create separate sites for each of them, don't you think? well, that's only my opinion for branding.

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