The past year has brought unbelievable uncertainty, confusion, and discord.
But even with all the challenges, it has also created a great environment to become an entrepreneur.
Nearly everything about normal life has changed during the pandemic, but research has found that people don’t want to go back to how things were. They want to continue with these innovative, digital solutions that make their lives easier.
My wife Blake made a video about this which you can see below. If you want more content like this then make sure to subscribe to the Be Your Own Boss Podcast Youtube Channel where Blake and I teach you how you can be your own boss.
It’s called the Blue Ocean Strategy, or the idea that difficult times create huge opportunities to innovate. Some of the best products and services were created out of necessity during difficult times. The company Oxo was created by an entrepreneur whose wife had arthritis and couldn’t grip things. He created products that were easier to hold and use, which are now wildly successful.
Even (and especially) during difficult times, there are countless ways to innovate. But to be successful, you have to spend time identifying the gaps. What products or services do you wish you had? What would solve a problem or make your life easier? Then go create it.
Now is the best time to be an entrepreneur if you’re willing to find the gaps and create solutions.
Now more than ever, people are moving from full-time employment to entrepreneurship. We are collectively realizing that the only job security that exists is the one that you create for yourself, but how? My wife Blake and I are successful entrepreneurs who both made the transition while we had full-time jobs. You can learn how here.
Download our new guide on 5 Tips For How To Become An Entrepreneurs While You Have A Full Time Job.
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