As we progress into 2023, organizations are seeking ways to attract, retain, and engage their employees in an uncertain and turbulent world. While focusing on employee experience is easy when everything is going well, it is more challenging and crucial when it’s not.
To make employee experience a priority in 2023, organizations can begin with the following five steps:
1. Focus on the Employee Experience Equation: The employee experience equation consists of three environments that can be shaped and designed: Culture (how employees feel), Technology (the tools they have access to), and Space (the environments in which they work). Everything an organization does should be built around these three environments. For a deeper dive into this concept, check out a book on Employee Experience.
2. Set clear expectations and establish the relationship between employees and the organization: Netflix is an example of a company that is upfront with its employees, letting them know that they will work hard but will also be well-paid and well-treated. Establish the type of relationship you expect to have with your employees and what you promise to deliver to them. Avoid the biggest mistake many organizations make by not baiting and switching their employees, meaning they should not promote one thing and deliver on another.
3. Create feedback mechanisms between leaders and employees: Employee experience is a continuous journey, and things will always change. To keep up, there must be a constant back-and-forth between what employees value and what the organization can design and create. Feedback mechanisms include surveys, one-on-one meetings, town-halls, etc. There needs to be constant dialogue.
4. Build a team to lead the effort: HR teams drive employee experience, but it’s everyone’s responsibility. Leaders need to champion employee experience with their teams and gather feedback on what their employees care about and value. It’s also up to employees at all levels to speak up, share ideas, identify opportunities, and come up with solutions.
5. Think like a laboratory, not a factory: Embrace failure, experiment, test ideas, use data, and be constantly adaptable. Laboratories are innovative, whereas factories are linear, process-centric, and maintain the status quo. Identify areas that need improvement, such as the onboarding process, the culture, or the first day on the job, and figure out how to create a remarkable experience for your employees in those areas.
As organizations navigate an uncertain future, they must prioritize employee experience to attract, retain, and engage their employees. By following the five steps mentioned above organizations can ensure that their employees feel valued, engaged, and motivated to perform their best work which is a win-win for everyone.
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Companies with better employee experiences have more engaged and productive workers, higher profits, and the ability to attract and retain talent. In today’s competitive talent landscape, companies can’t afford not to invest in employee experience. Download your copy and start creating better experiences for your employees and customers today!
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