Countless leadership books (including mine, The Future Leader) offer lists of what great leaders do. But what about the things they don’t do? The choices a leader makes about what not to do are just as vital as their actions.

Exceptional leaders distinguish themselves by steering clear of common negative habits. They constantly push their limits, strive for self-improvement, and possess the self-control to avoid what most people usually do.

Here are five pitfalls great leaders avoid:

Dismissing criticism: While no one enjoys hearing negative feedback, outstanding leaders embrace criticism as an opportunity for growth and self-improvement. Lesser leaders often dodge or disregard criticism, fearing the damage to their egos. However, great leaders maintain self-awareness and don’t take criticism personally. They view feedback as a chance to better serve those around them and are open to making changes that benefit both themselves and their organization.

Allowing emotions to rule: In the high-pressure world of business, it’s easy for emotions to take the reins. However, great leaders don’t make impulsive decisions or lose their temper when things go awry. They remain composed and understand how to regulate their emotions. This doesn’t mean they’re unfeeling – they experience emotions like everyone else but skillfully manage and channel them in productive ways.

Shunning responsibility for their choices: Leadership entails making decisions that not everyone will support. A great leader stands by their actions, even if they make a mistake. They don’t shift the blame onto others; they share in their company’s successes and failures. If they offend someone or make an error, great leaders don’t shy away from the consequences. They take ownership of their actions, make amends if necessary, and move forward.

Breaking commitments: Exceptional leaders honor their word. If they promise to do something or be somewhere, they follow through. These leaders are reliable and don’t let people down. Even if a more enticing opportunity arises, a true leader stands by their word and is trustworthy.

Uttering “never”: Forward-thinking leaders focus on the future and the bigger picture. They recognize that the work landscape is ever-evolving, and what’s effective today may become obsolete in a few years. They don’t limit their thinking with the word “never,” nor do they shy away from potential change. Great leaders think expansively, adapting and innovating to stay relevant and disrupt their industries.

Reflect on your own actions and the choices you make about what you choose not to do. Great leaders set the tone by consciously deciding what they will and won’t do in their pursuit of excellence.

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Over the last 15 years, I’ve had the privilege of speaking and working with some of the world’s top leaders. Here are 15 of my favorite leadership lessons that I learned from the CEOs of organizations like Netflix, Honeywell, Volvo, Best Buy, The Home Depot, and others. I hope they inspire you and give you things you can try in your work and life. Get the PDF here.

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