Employee experience is the next battlefield for attracting and retaining great employees. It’s become one of the key focus areas for organizations around the world.

But for as much money is being poured into employee experience programs, the numbers aren’t improving. Why? Because most scorecards only categorize employees into three categories: Engaged, not engaged, and actively disengaged.

Based on that model, the best a company can do is hire an average employee who will perform as expected. Everyone else is either below or way below average.

But don’t we want our employees to have more than just mediocre engagement levels? What about employees who feel a sense of purpose, exceed expectations, and go above and beyond to help others? Where do they fall on that scale?

We’ve created an employee experience iceberg where only one type of employee is seen above the water, and those are just the people performing at average levels. Below the surface are the employees who aren’t engaged or actively disengaged.

Let’s move past this iceberg to celebrate and encourage employees to be actively engaged. It’s not enough to just go through the motions–organizations need to create programs that move employees out of the average or below-average categories and make them exceptional.

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These challenges show how leadership and work are changing. Leaders who can overcome these challenges to futurize and humanize their organizations will thrive in the future. Unlock a motivated and thriving workplace with positive company culture. My FREE 8-part video series covers everything from defining to implementing culture in your company. Get started now!

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