Several of today’s popular brands have become “super” brands. That is, their branding has gone beyond just what their product offers and the brand has actually become a part of our everyday life or our everyday speak.
For example:
If you can’t find something just “Google” it
Can you “FedEx” this for me?
Please pass me the “Kleenex”
In these few examples the brands have actually become synonymous with the physical general product. Google-ing something means search for something. FedEx something means ship something and Kleenex means tissue paper.
So what is the future of branding going to look like?
When someone wants to go off-roading are they going to say “jeeping?”
When someone wants a resume are they just going to ask for a “linkedin?”
When someone wants to make phone calls are they just going to say “skype me?”
When someone wants to review something are they just going to say “yelp it?”
I’ve already heard people refer to McJob to mean just an ordinary job
What’s next? Are we going to become so overly branded that our day to day communications are going to be filled with nouns and verbs that are actually brand or product names?
Can you think of any other “super” brands that we use as part of our everyday communication?
Thanks for reading
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