Jacob Morgan | Best-Selling Author, Speaker, & Futurist | Leadership | Future of Work | Employee Experience

How Leaders Can Reignite the American Dream at Work with Entrepreneur Mark Matson

Want to sponsor this newsletter or other content? Reach out to me directly, Jacob[at]thefutureorganization[dot]com.

Join 40,000 other subscribers who get Great Leadership delivered directly to their inbox each week. You’ll get access to my best thinking and latest content. Sign up today.


If you’re a Chief Human Resources or Chief People Officer, then you can request to join a brand new community I put together called Future Of Work Leaders which focuses on the future of work and employee experience. Join leaders from Tractor Supply, Johnson & Johnson, Lego, Dow, Northrop Grumman and many others. We come together virtually each month and once a year in-person to tackle big themes that go beyond traditional HR.

Is the American Dream really dead or are we just seeing it from the wrong lens?

Despite living in one of the most opportunity-rich periods in human history, millions of employees feel stuck, disillusioned, or burned out. If you talk to young professionals, you’ll hear the blame pointed to inflation, politics, or technology. But it’s not a lack of opportunity that’s holding people back. It’s a dangerous shift in mindset.

In the latest episode of Future-Ready Leadership, Mark Matson, Entrepreneur, argues that we’re no longer seeing the American Dream through the lens of grit, creativity, and responsibility.

Instead, we’re filtering it through what he calls “juicy victimhood,” entitlement, and corporate coddling, and it’s quietly killing growth inside our organizations.

How can leaders bring the Dream back to life?

Listen to the episode here on Apple Podcast & leave a review!

The Mental Filters Redefining Your American Dream

The American Dream’s meaning has evolved. It isn’t just about wealth or status anymore. It’s shaped by a “screen,” a mental filter that shapes the way you see the world, and, by extension, what you believe is possible.

According to Mark, people generally live in one of two mindsets:

  • The ownership mindset, grounded in personal responsibility, creativity, and service to others.
  • The victim mindset, built on blame, entitlement, and resentment toward others’ success.

This mental filter, or “screen,” isn’t just personal. It shows up at work, too. It’s shaping how employees show up, how leaders make decisions, and how organizations either thrive or stall.


This episode is sponsored by Workhuman:

Here’s a good question for you: Who in your marketing department is a flight risk? How about: Where are your talent or skills gaps? Or: Which employees make up your next generation of leaders? If you couldn’t answer any of these, then you need to check out Human Intelligence™, from Workhuman. By combining AI with the rich data of their #1 rated employee recognition platform, Human Intelligence unlocks insights and capabilities that redefine talent management, cultural transformation, and employee engagement.

Want to learn more? Go to workhuman.com and learn how today’s leading companies are turning AI into a force for good with Human Intelligence.


The Workplace Wake-Up Call

With the cultural drift inside our companies today, it’s not hard to believe that our screens have something to do with it. The world of work has evolved and so have our mindsets, and it’s evident in the way leaders lead.

For instance, Mark points out that too many leaders are over-parenting their teams in the name of empathy. But with the rise of wellbeing programs, DEI mandates, and coddling workplace perks, companies risk creating environments that remove accountability and weaken resilience.

Instead of unlocking potential, some of these programs, while well-intentioned, create a safety net so thick that employees never feel the need to climb.

That’s not to say support isn’t important. Empathy still matters, especially when people go through real hardships like illness, divorce, or loss. But empathy should never be an excuse for avoiding responsibility.

Leaders need to find that critical balance between compassion and tough love, between offering support and expecting ownership.

So What Should Leaders Do?

Rather than lay out a simple DEI checklist, Mark shared actionable strategies throughout the episode, each grounded in his experience. Here’s what he advocates through story and conviction:

  • Redefine value creation at work. Every role exists to create value for others. When employees understand this, entitlement fades and purpose grows.
  • Stop rescuing and start challenging. Leaders need to stop trying to “save” people and start encouraging them to rise. Growth doesn’t come from comfort, but from stretch, risk, and discomfort.
  • Build high-performance teams through earned trust. Forget DEI checklists. If you consistently hire the best person for the job, regardless of background, you’ll build a truly diverse and effective team where everyone knows they earned their seat.
  • Practice “addition through subtraction.” A toxic, entitled, or negative mindset doesn’t just affect one person, it drags down the whole team. Sometimes the best thing you can do for your culture is let go of high-performing but low-alignment individuals.
  • Keep evolving or risk irrelevance. Mark reminds leaders that past success means nothing if you’re not still creating value today. The American Dream only lives through action, not nostalgia.

Listen to the episode here on Apple Podcast & leave a review!

Why Mindset is the Key to Living Your American Dream

In a time when it’s easy to point fingers at the system, the economy, or external forces, this conversation is a much-needed reminder that mindset still matters, and that work still holds power. It can transform. It can be dignified. But only if we stop distorting it with the wrong screen.

The tension between freedom and safety, between resilience and comfort, is playing out across boardrooms and break rooms everywhere. But if we want to reignite growth, creativity, and performance, we have to start by re-examining the lens through which we view success.

Mark’s message is clear: The American Dream is not dead. It’s just being filtered through the wrong mindset. We used to think it’s about white picket fences or retirement at 60. But to him, it’s about freedom, fulfillment, and love.

The freedom to create, the fulfillment that comes from meaningful work, and the love you bring to your family and your life through that purpose. That’s something every leader should be helping their people reach.


If you’re a leader who wants to help your people reclaim purpose and performance, without hand-holding or the hustle culture, this episode is a must-listen.

Listen to the full episode now and discover how to reignite the American Dream in your workplace, one mindset shift at a time.

🎧 Listen here

🎧 Watch on YouTube

Scroll to Top