From Following to Community
If you don’t want to read all of this, the gist is that Substack is going to be where I’ll be sharing all of the best and newest content going forward. You can subscribe for free here or you can become a paid subscriber here (details below).
I’ve been creating content in various forms on leadership, employee experience, and the future of work for over 15 years. I’ve mostly done this on platforms like LinkedIn, my email newsletter list, and other social media channels. I’ve been able to build an amazing following of hundreds of thousands of people around the world but I’ve never been able to create a true community. A place where I can easily and effectively share ideas, insights, and research that allows allows us to have discussions, debates, and exchanges. I’m grateful for the following I have but a community of likeminded people is a far more powerful force for leadership change.
Why Substack
I’ve been exploring various ideas and options for building a community and Substack will allow me to do a few things. First, it will allow all of my free and premium content to be organized in a more easily accessible and structured way. Instead of just creating new content randomly online, everything will have a place where it lives and can be accessed at any time via archives and organized sections. Second, Substack does a great job of allowing discussions and interaction on specific pieces of content that can be driven not just via the platform but also via email. Third, Substack allows me to create premium content for people who want to subscribe and really dive deep into leadership while also creating free content for those who just want high level insights. Fourth, Substack has a discoverability factor for other people on the platform who are interested in all things leadership, something social media doesn’t do a good job at.
As someone who has never worked for a great leaders, my mission and passion is to create great leaders, engaged employees, and future-ready organizations. This is the best way that I have found to make that happen.
What this means for you on LinkedIn
You will get occasional posts from me here but most of my content is going to preview content of what you can get get on Substack. My best content, latest thinking, and exclusive interviews will only be available to paid subscribers on Substack (it’s only $9.99/month for paid subscribers). But even free subscribers will get value from occasional posts.
Why You Should Become A Paid Subscriber on Substack:
- The 5-Minute Leader: A series of weekly 5 minute videos where I share a leadership hack or strategy that I learned from a CEO of leader. These are practical, actionable, and applicable (tested) in the business world.
- What I Learned This Week: Each week I will share something unique I learned from a leader, a book, an experience, etc that is applicable to your leadership journey.
- The Leader’s Toolkit: Each week you will get access to an exclusive 15-20 min audio and video recording where I interview a CEO, a leader, thinker, or best-selling author on something very specific and actionable. Examples include: the technique a rocket scientist uses to generate new ideas, Ray Dalio’s 3 habits of success, how the CEO of NASA Science approaches doing new things, how the former CEO of The Home Depot approaches employee recognition, the 3 questions the founder of AOL asks when innovating in a rapidly changing world, how an F-16 fighter pilot prioritizes information, how the CEO of Sesame Workshop says leaders should re-wire themselves, and many others. These are deep dive discussions around a focused topic.
More amazing things are in the works potentially including monthly Zoom sessions, CEO Q&As, guest articles, and more. I’ll decide on what to roll out as the community grows.
All of the content I create will be delivered via email but also accessible via Substack, the really great thing is you will have more control over the content you actually get. For example you can pick and choose what emails you want to get and how often. Something that wasn’t possible previously.
I’m excited about the future of both the Great Leadership Community but also of Substack. Together, I think we can build an amazing community and change the business world for the better.
I hope you join me on this new adventure. I can’t do it without you!
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