Three Things to Think About Before Starting with Social Media
Something I don’t hear many people talking about is how branding, goals, and measurement are going to affect how you […]
Social Media Marketing
The Importance of a Social Media Support System
The success of a company’s social media effort does not always depend implementation, it depends on how much support the
My Social Media System, What's Yours?
(pic of me in Turkey) John Jantsch recently wrote about his social media system which subsequently followed by similar post
What Your Company Says vs What Your Users Say
What does your company do and what services do they offer? What problem do they solve? Like most companies I’m
Making the Most of Your Traffic and Exposure
You’ve created your blogger out reach campaign, used SEO to target your keywords, promoted your content across social networks, and
What does Twitter do with Our Conversations?
What happens to a conversation on a microblogging platform such as twitter? If I have a conversation with you about
Are CMO's Tracking Social Media and WOM?
We all know that social media and word of mouth marketing is great and powerful, but if you’re not measuring
When Your Staff Turns Against You with Social Media
We know by now that not everything in the social media space is positive. Not everyone out there is going
Social Media Marketing, Tools and Reviews
Are You the Man in My Jacket?
So picture this. You’re in a cafe and in walks a man (or woman) that you just feel you have
Engineering Your Own Discounts and Incentives with Social Media
I just got off the phone with David Churbuck, the VP of Web Marketing at Lenovo. We had an interesting