Things to Read


Interview with the CEO of LifeLenz, Dennis Stack

Recently I conducted an interview with the CEO/Founder of Lifelenz, Dennis Stack. Lifelenz is a social media platform dedicated to capturing life’s stories. Those of you reading this blog that understand and believe that social media is about connections and relationships, will appreciate what Lifelenz

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How Much For Your Friends?!

I’ll be honest here, I’m a bit tired of people asking me what the ROI is on social media; everyone wants to know how much money they can make, and how fast they can make it. Well you know what? If that’s your agenda and

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My Review of the Groundswell!

The Groundswell is available on starting April 21st For those of you in social media eager to get your hands on plenty of real world examples and case studies, “Groundswell” is definitely going to tickle your pallet. I just finished reading the book and

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Managing Expectations

One of the most crucial factors that play a role in the success of a business (or life) is the ability to manage expectations. Managing expectations means understanding what can be done and what can’t. Managing expectations means communicating with your team and understanding their

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The Social Media Champion!

The social media champion at your company should rarely be seen in the company office. In fact the social media champion should be out and about whenever possible; attending conferences such as SXSW or the Newcommforum. The social media champion transcends the online world and

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Using Twitter to Monitor Your Brand

First off, let me give credit where credit is due. I came across this information from reading one of Brian Solis’s post about “Discovering and Listening to Conversations on Twitter.” In the post, Brian refers to Jeff Nolan, who discusses Twitter analytics. Thanks to both

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