That’s right, there is no social media ROI, none, nada, zilch, zero; there I said it. So now let me ask you this, now that you know there is no social media ROI are you still interested? I mean why bother with your precious time,
I wrote about Involver not too long ago and today they announced the status of one of their campaigns with Serena Software. First, pop quiz. What is the average click through rate for a Facebook marketing campaign? The average click through rate for a Facebook
The internet has been buzzing about the new SEC guidelines and regulations regarding blogs, that’s right blogs. It appears that blogs are going to be recognized as official public disclosure mediums, meaning instead of a company having to write a fancy press release and sending
(photo was taken from a small yogurt shop in Santa Cruz) When I say critics I mean customers, users, clients, bloggers, etc. I mean anyone that uses your product or your service; how are you getting feedback from them? If you offer a product or
Just found out there was an earthquake in southern california measuring 5.8. At first I wasn’t quite sure what was going on and I couldn’t find much information on the web, so I turned to twitter. Within a few seconds of asking around I received
Those of you familiar with advertising may be familiar with the rule of 3. This rule states that in order for a consumer to actively think about purchasing your product or service you have to hit them with the advertisement 3 different times. For example
I recently saw the film Atonement, the story of little girl who sees something she doesn’t understand. By not understanding what she saw and reporting it to authorities she effectively ruins the lives of a couple. As she grows up she realizes the mistake she
Cuil has been a stealth search engine for quite some time; comprised of a few ex-Googlers, the new search engine is supposed to deliver the most relevant results and is supposed to run more efficiently on the back end. There are a lot of things
As many of you know, Jason Calacanis recently threw in the blogging towel and decided to limit his conversations to 750 newsletter subscribers. I know several people were not able to sign up for his newsletter (don’t even know if it’s still available), so I
A couple of interesting things have come out of Google recently. The first is that Google announced they are now processing over 1 trillion Urls! That’s a lot of web pages. The main problem that Google and the other search engines are going to continuously
