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What is Your Backup Plan?

Image source I want to talk about something that I consider to be very important, not just for companies (although it does apply to them as well) but for individuals as well.  I’m talking about your “Plan B.”  I hear about a lot of people

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Should You Pitch Social Media?

Those of us involved in the social media space understand how powerful social media can be for things such as relationship building, PR, and marketing.  But should social media be pitched to companies that aren’t already using it?  I don’t think so. In my opinion

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