Social Media and SEO can be a very powerful combination when used together. A lot of companies and individuals usually focus on one or the other, that’s a mistake. SEO is basically the process of “getting found” in search engines. Type my name “Jacob Morgan”
There’s always a lot of debate around the question of “what department does social media marketing fall under?” Some say marketing, some say PR, some say product, and others say advertising/sales. In fact, social media can probably fall under many more departments. Companies are always
This is a follow up post to yesterday’s “How do You Repair a Negative Online Presence?” A lot of marketers think that achieving a positive online presence means that their job is done. Not true, a positive online presence is only half the battle, you
Yesterday I talked about some of the free tools you could use to monitor your online brand/reputation. Today I want to talk about what to do when you find out that someone is bashing you or your company. Let’s say you’re using google alerts or
I wanted to write about a few free simple to use but extremely valuable social media/online monitoring tools. Now this is far from an extensive list but these are some of the tools that I really find valuable and wanted to share with you. I’m
image credit: Kymberlee Dellaluce This is a follow up to my post on “Social Media Myths” and the topic was recommended by one of readers, “grossidn (her disqus user name).” I thought “social media truths” was an excellent topic and so here we go: Social
This was an article that I wrote for Online Marketing Connect and I just wanted to share it with all of you. I have included a snippet of the article below, but to read the whole thing please visit “Common Mistakes Marketers Make” on the
Well if this isn’t a great example of the power of what Seth Godin calls “tribes” then I don’t know what is. If you don’t know what happened here’s a quick rundown: I was invited to join businessexchange (a new platform on businessweek). I joined
A few days ago I wrote about a new group I created on the Businessweek Exchange platform called “social media marketing.” I added a lot of great content and promoted it to a few people. Now the group was “pending approval” but I figured there
Razorfish released an interesting survey called, Feed: The Razorfish Consumer Experience which talks about the influence of social media on buying decisions. Not sure how many of you have already read/seen this survey but it’s interesting and I wanted to share it with all of
