I just wrote a guest post for Danny Brown on the best way to get involved in social media, here’s a snippet: “The best way to get involved in social media can be summed up in one word – act. Spending 6 months researching and
The folks over at Geary Interactive tagged me in a post to share 7 things about myself. Here is how this little online tagging game is being played (from the Geary site): “The game’s rules state that you: Share 7 facts about yourself in the
If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure against something. If you want to start a social media campaign tomorrow then you need to
Today there was an article on Gizmodo talking about how Microsoft knew their XBOX 360 was scratching disks, yet they did nothing about it. Here’s a snippet of the article that sums up everything: “The solutions considered—and rejected—were to increase the magnetic field of the
Marketing Profs published a very interesting post today about 50 social media & marketing predictions for 2009. You can read the full post on the Marketing Profs site. Here is my prediction for 2009: In 2009 we will have more established case studies and metrics
Today I was reading a post over at emergence marketing talking about influence and it inspired to me to write a post of my own, after all the topic of influence is quite an important one. I believe, that influence and authority go hand in
What chat client do you use to talk to people online? Right now if you want to chat with someone you have to log into a platform, whether the platform is aim, gtalk, or facebook is irrelevant. The point is that you need to log
One thing I don’t hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. If you listen to Forrester you use the POST (people, objectives, strategy, technology) method and if you listen to any other consultant they
I was speaking with my friend and colleague Tyler Willis today about social media and he made a good point which should be pretty obvious but is oftentimes overlooked. The topic dealt with being able to debate and articulate your position in a conversation. This
There are over 6.5 billion people in the world and around 1.5 billion of those people are online. That means they are using the internet to get information, search for a product, talk about a company, participate in a social network, etc. There was an
