Recently, I sat in on a mobile technologies presentation from a prospective vendor. They (two gentlemen) seemed smart enough, after all, they were tech savvy Phd’s. I was impressed with their qualifications and was expecting a grade “A” presentation. Instead, what I got was a
I was washing my hands in the restroom at LAX (flying back to San Francisco) when I noticed something on the back of my boarding pass. I flipped it over and saw a coupon for Papa John’s Pizza. This was the first time I have
Jeremiah Owyang (Sr. Analyst at Forrester) has a great post on his blog about online community best practices. He also discusses some of the stages that some of the most successful online communities go through. Jeremiah is a senior analyst at Forrester Research and focuses
Recently an article was published by abc news about a luxury hotel in London that has a water menu, that’s right, a menu filled with various brands of water from around the world. The most expensive one on the list? $42 a bottle. This, however
A post by John Jantsch on his Duct Tape Marketing blog got me thinking about some of the best ways to increase referrals. John mentions several people who either like to: take clients out to dinner, send gift certificates, send thank you notes, etc. But
Technorati is currently tracking around 113 million blogs, that’s 113 million, that’s roughly one out of every three people in the United States (another 73 million in China, reference Blog Herald). With so many blogs floating around in cyberspace many people turn to platforms such
Many organizations around the world fear competition. They are scared that another bigger badder organization is going to come along that can offer the same features and benefits but will offer them: quicker, cheaper, with more customization, with better customer service, etc. Competition is actually
With Valentine’s day just around the corner retailers are scrambling to send out as many ads as they can. Recently, I received an e-mail from ProFlowers advertising their wonderful flower bouquets. There was something different about this advertisement though; the e-mail appeared to have been
Search engines get a lot of flack for taking their sweet time to index web pages, but with a little bit of effort you can have your page indexed in under 24 hours. Here is what I did: Make sure the html is clean (doesn’t
There was a time, years ago, when marketers believed that targeting the masses was the most effective strategy. Large brand name companies spent millions of dollars to spam the world, and it worked. A company would advertise to millions and millions of people in hopes
