Influence has been quite a hot topic in the social media and as someone who has a degree in psychology (and business) I too find this topic quite interesting. I’m not saying I’m an influence expert but I still enjoy the discussions and debates around
I interned at Morgan Stanley many years ago and was actually very close to pursuing a full time career in finance. At one point I was even in discussions with a friend of mine to start a hedge fund. Needles to say, since then my
I wish I could say I found this quote myself but alas Dave Evans send it over to me via twitter as we were talking about…measurement and ROI. It’s funny to think that the quote below is around 120 years old yet it’s still to
This Thursday I’m going to be speaking at the Aquarium of the Bay during the Cool Twitter Conference series in SF. It’s actually funny how this speaking event came to fruition. I was actually looking around for upcoming speaking gigs in SF so I sent
(yes, that’s a lot of beer) I’ve written a lot about social media ROI lately so I decided to put together a list of some of my ROI articles in one place so that people can reference them if they need to. The Gap and
Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget. Today I want to talk about the Gap. The Gap has usually been pretty active in creating television campaigns but is turning largely to social
Our beloved cookie with frosting filled center has recently launched a social media campaign. Oreo has paid for Donald Trump, Darrel Hammond, Eli Manning, and Peyton Manning to be a part of an effort to promote their product, the double stuffed Oreo. The campaign is
Twittfaced, the book I wrote with Josh Peters, is coming out in just around a month and now that everything has been finalized I’m finally ready to write a more in depth post about the book. Twittfaced is a social media 101 book for business
I’m very excited to announce that my colleagues Chris Brogan and Brian Solis are going to be contributing to my new book with Josh Peters; Twittfaced, a book on social media 101 for business. Chris Brogan is going to write the introduction for the book
When most people think of a circus they think of elephants, jugglers, tight-rope walkers, and trapeze artists (and probably a few other things). Not a lot of people will tell you they think of giant wheels set on fire that someone has to run around,
