This is part four in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0, part two looked at some of the change management issues of Enterprise 2.0, part three explored cultural and
Hello ladies! (this is only funny if you have seen the Oldspice commercials, otherwise this is a bit awkward for all of us…) Over the past few weeks you may have seen that the Oldspice man has been responding to comments on youtube, facebook, and
This is part three in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0, part two looked at some of the change management issues of Enterprise 2.0, and today we’re going to
This is part two in a multi-part series on how Intuit is implementing Enterprise 2.0 within their organization. Part one covered the business drivers of Enterprise 2.0 and today we’re going to look at where the push for E2.0 came from as well as obstacles
For those of you that haven’t read the Guide to Understanding Social CRM, it’s a whitepaper that Chess Media Group put out in collaboration with Mitch Lieberman. The purpose of the document is to help organizations and brands understand what Social CRM is and why
Next up in out series of companies that are implementing Enterprise 2.0 is Intuit. So far we covered Oce and Vistaprint. Intuit is a software company with 8,000 employee’s worldwide that develops tax and financial solutions for consumers, small businesses, financial institutions, and health-care organizations.
In the past week or so we covered a few interesting topics with easy to understand visuals (we hope). We looked at the difference between CRM and Social CRM (for those that are new here CRM = customer relationship management) and also explored the evolution
In the last post we looked at what the difference between CRM and SCRM is (with visuals). Today I want to talk about how CRM is actually evolving to SCRM. There have been several images and diagrams which have attempted to depict the shift or
This is going to be the first post in a series of posts that designed to help you visually break down and understand SCRM. This first post breaks down the difference between CRM and SCRM so that people can get an understanding of what we’re
One of the things that struck me the most at this years Enterprise 2.0 conference was that all of the vendors in the space are doing the EXACT same thing. Last year at the E2.0 conference we saw a lot of product differentiation with companies
