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LATEST ARTICLES

What Does "Viral Content" Mean?

There are a lot of people out there talking about creating viral videos, viral blogs, viral children (kidding), etc. Well what does viral really mean? I used to work at an agency that put up a video of a dog chewing on a stuffed animal

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Everyone is a VIP

You need to treat everyone as if they were a VIP, because they are. Everyone is now the media and everyone has the power to make or break you. When you go to a restaurant you are just as important as the food critic. When

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Everything You Do Is Marketing

Marketing is no longer a position that you fill at a company.  Marketing is not a television commercial or a radio advertisement.  Marketing is not a piece of collateral you send off to reporters, bloggers, or journalists.  Marketing is everything you do and every interaction

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Pitch Me? Strike Out!

I find it fascinating that marketing folks still spam pitch me (and other bloggers). I mean we’re talking about people with fancy titles like “VP of Marketing” or “Director of Marketing” who go online, copy and paste their pitch and then hit send. Now, how

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