I wanted to write about a few free simple to use but extremely valuable social media/online monitoring tools. Now this is far from an extensive list but these are some of the tools that I really find valuable and wanted to share with you. I’m
image credit: Kymberlee Dellaluce This is a follow up to my post on “Social Media Myths” and the topic was recommended by one of readers, “grossidn (her disqus user name).” I thought “social media truths” was an excellent topic and so here we go: Social
This was an article that I wrote for Online Marketing Connect and I just wanted to share it with all of you. I have included a snippet of the article below, but to read the whole thing please visit “Common Mistakes Marketers Make” on the
Well if this isn’t a great example of the power of what Seth Godin calls “tribes” then I don’t know what is. If you don’t know what happened here’s a quick rundown: I was invited to join businessexchange (a new platform on businessweek). I joined
A few days ago I wrote about a new group I created on the Businessweek Exchange platform called “social media marketing.” I added a lot of great content and promoted it to a few people. Now the group was “pending approval” but I figured there
Razorfish released an interesting survey called, Feed: The Razorfish Consumer Experience which talks about the influence of social media on buying decisions. Not sure how many of you have already read/seen this survey but it’s interesting and I wanted to share it with all of
I tend to share a lot of links on twitter, links that I believe are valuable and informative. However, I’ve been wanting to know how many of my twitter followers are actually clicking on the links that I’m sharing. Well now with Tweetburner I can
After hearing about and witnessing all sorts of odd and strange social media strategies/campaigns/discussions, I decided to address some of the big social media myths out there. I’m sure you know of several social media myths as well so please share them in the comments.
A while ago businessweek contacted me to become a beta member of their new Business Exchange platform. Needless to say after trying to get signed up, I couldn’t, not sure what was wrong but it just wouldn’t work. Today, I am finally able to access
If you ask someone in the social media space what they consider to be the most important factor in a social media strategy they will usually say “listening” (or perhaps transparency/etc.) I cringe when I hear people say this especially the “experts.” To me, saying
