Think about all of the possible marketing initiatives that a company can undertake. Everything from billboards to sponsoring events to social media campaigns to television commercials. What makes social media so unique when compared to the alternatives (ok there might be a few things). Before
(don’t ask about the picture, just admit it’s awesome!) I know what you’re thinking, “Hey doesn’t this idiot run a social media consultancy?” Yes I do, I’m playing devil’s advocate here so play along! Pretend you’re a social media consultant and I’m the CMO of
I think there are two types of social media professionals today: the social media motivational speakers and the social media strategists (or consultants). We need both, but they serve very different roles within the social media space and within organizations. The social media motivational speaker:
You guys all remember this video right? I recently found this video, just like the one above with the same music, but geared much more towards social media. What did you think of the vid?
I’ve been seeing a lot of reports from companies lately on the social media space. I just looked at the new Razorfish report “Fluent” in which they coin the new SIM score, Charlene Li just released a report recently on her Engagementdb site, Emarketer recently
This morning I woke up to find 35+ emails from Brody PR, a company that is apparently trying to help promote someone’s book. I don’t know whose book they are promoting and quite frankly I don’t really care at this point. The PR firm sent
Communication is one of the pillars of a successful organization. If an organization can’t communicate well within itself or with its clients, then that organization will die; it’s that simple. When you think about modern day communication and all the ways that we can get
I just sat in on a panel at SES on “social media for the little guy” which featured: Jennifer Evans Laycock – Director of Marketing at Site Logic and writer for Search Engine Guide Billy Jo Waara – Lawrence and Schiller Ron Jones – President/CEO
Fear is a survival mechanism that kicks into gear when you’re brain senses danger and even risk. Fear and risk are vital components for personal and business development. When you are in a risky scary place, then you start to come up with creative and
You may have heard recently that the USMC and ESPN have really come down hard on social networking sites. The USMC banned the use of social networks entirely and ESPN has implemented extremely strict guidelines that focus mainly on helping ESPN: “The first and only
