Yesterday I wrote about what Oreo was doing in the social media and marketing space with their massive marketing budget. Today I want to talk about the Gap. The Gap has usually been pretty active in creating television campaigns but is turning largely to social
Our beloved cookie with frosting filled center has recently launched a social media campaign. Oreo has paid for Donald Trump, Darrel Hammond, Eli Manning, and Peyton Manning to be a part of an effort to promote their product, the double stuffed Oreo. The campaign is
Twittfaced, the book I wrote with Josh Peters, is coming out in just around a month and now that everything has been finalized I’m finally ready to write a more in depth post about the book. Twittfaced is a social media 101 book for business
I’m very excited to announce that my colleagues Chris Brogan and Brian Solis are going to be contributing to my new book with Josh Peters; Twittfaced, a book on social media 101 for business. Chris Brogan is going to write the introduction for the book
When most people think of a circus they think of elephants, jugglers, tight-rope walkers, and trapeze artists (and probably a few other things). Not a lot of people will tell you they think of giant wheels set on fire that someone has to run around,
In a previous post I talked the importance of understanding that ROI is not only about a financial return but also about strengthening a brand. Today I want to cover some some metrics that companies should really pay attention to if they want to be
Thanks to my friend and colleague JD Lasica I had the opportunity to meet with folks from LCI that were running a program a social media and technology in San Francisco. I’m featured along other folks such as Loci Lemeur, George Hu (the VP of
I want to make a very important distinction for what ROI should include. ROI = (Gain from Investment – Cost of Investment) / Cost of Investment + Strengthening of the brand Many of you are familiar with just the first portion as a standard form
I’d love to have a follow up post to this on the technical problems with measuring social media ROI, so if you’d like to somehow contribute to that please let me know (since I’m not a very technical person). I’m not going to go over
I’ve received so many facebook, twitter, and email birthday messages that I decided to just give everyone a big thank you on here, so THANK YOU! I arrived in L.A. late on Thursday and spent all of Friday at Disneyland; have been having a great
