You might have heard that Social CRM is all around developing strategies around the “social customer”. But, what exactly is a social customer and what do brands need to know about interacting with her? Chess Media Group has released a whitepaper with Attensity 360 (which
Last week I had the pleasure of presenting at PRSA in New York (thanks Deirdre!) and while my original presentation was supposed to be around community building for PR professionals I decided to mix things up a bit and talk about where PR fits within
After spending a lot of time speaking and interacting with vendors and strategists in the Social CRM space it became very clear to me that vendors and strategists (or consultants or analysts or whatever else you want to call them) are on a very different
Today is the last day of the Enterprise 2.0 conference in Boston and I must say that I had a great time meeting with and interacting with a lot of folks that I have either known for a while or have chatted with online but
So I know you’ve heard me talking a lot about our new site design and it’s FINALLY live at Chess Media Group.com thanks to our friends over at Blue Sail Creative. We were anticipating that it would take us around 30 days to go from
For the next week or so I’m going to be commuting between New York and Boston. I’m in New York speaking at PRSA and at a client event. I’ll be in Boston for E2.0 from the 15th-17th (of June). I attended the E2.0 conference in
Around a week or so ago I presented online at the social business summit on making Enterprise 2.0 work. It was a relatively short presentation with a lot of information but one of the things I presented was a type of framework or process for
I travel frequently, usually a few times each month. When I travel it’s important that I have the ability to stay connected with co-workers, clients, and friends. As someone who runs a consulting company making sure I’m connected is pretty darn important. A few months
There are some truly great and thought provoking Social CRM posts out there that I believe to an excellent job of helping move the SCRM space and the discussions around it forward. I wanted to take this opportunity to highlight some of those posts and
We’ve talked about a lot of topics around the Social CRM and Enterprise 2.0 space and I think it’s about time we get a bit deeper into both of these areas and explore how they fit together. I get a bit frustrated when I hear
