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Want to create an email people will actually read?

It’s impossible to succeed as a modern entrepreneur without knowing the art of the perfect email.

Every day, we get so many emails that are confusing or difficult to read. If you want to grow your business, build connections, and ensure people actually read your email, make sure you convey something powerful.

My wife Blake made a video about this which you can see below. If you want more content like this then make sure to subscribe to the Be Your Own Boss Podcast Youtube Channel where Blake and I teach you how you can be your own boss.

Here are three tips for crafting a perfect email:

1. Personalize it.
People aren’t going to pay attention or respond to an email that was clearly sent to a huge group of people. To get someone’s attention, make it personal. Address them by name and include something about them, such as a response to their recent article or a compliment on their podcast, to show that you did your research and know who you are addressing.

2. Keep it short.
Your email shouldn’t be longer than two paragraphs. In fact, some of the most powerful and effective emails are only a few lines long with space in between. It can be more difficult and take longer to write a succinct email, but it can pay off by making your words more powerful and getting your point across better.

3. Be clear on what you’re asking for.
If you aren’t clear with yourself on the objective of the email, it won’t be clear to the person receiving it. Ask for exactly what you want instead of wasting words beating around the bush. Share exactly what you want or need from the message.

Now more than ever, people are moving from full-time employment to entrepreneurship. We are collectively realizing that the only job security that exists is the one that you create for yourself, but how? My wife Blake and I are successful entrepreneurs who both made the transition while we had full-time jobs. You can learn how here.

Download our new guide on 5 Tips For How To Become An Entrepreneurs While You Have A Full Time Job.

Creating the perfect email really comes down to one key thing: self-awareness. Think of an email you want to receive and write that email. Be aware of your strengths and weaknesses as a communicator, know exactly what you are saying or asking for, and pay attention to what you’re writing.

Following these three steps will not only make you a more self-aware communicator, but it will also help write emails that people not only open and read but actually respond to.


If you enjoyed the article and want more content like this here’s what you can do:

  1. Subscribe to The BYOB Podcast Newsletter to get notified when a new episode comes out (once a week).
  2. Subscribe to our Youtube channel where we talk about these things in much more detail including sharing our personal stories.
  3. You can also connect with us on Facebook, Instagram, Twitter, Youtube, and Linkedin.
  4. If you’re interested in sponsoring or have suggestions for the show, you can send us an email at