As a business owner, one of your most important jobs is to keep customers coming back. Retaining existing customers is much easier and more cost-effective than finding new ones, but it can be challenging to get repeat customers.
My wife Blake made a video about this which you can see below. If you want more content like this then make sure to subscribe to the Be Your Own Boss Podcast Youtube Channel where Blake and I teach you how you can be your own boss.
Here are three proven ways to get customers coming back:
- Overdeliver. If you go above and beyond and impress your clients with your level of quality, you’re sure to get customers coming back again and again. Aim to do 5% more than what you were asked. Provide your customers with more value than they expect to build long-term relationships.
- Be likable. A big part of doing business isn’t actually about business—it’s about personality and relationships. When customers enjoy interacting with you, they’re more likely to return. Don’t just be a robot focused on transactions, be personable and likable.
- Ask for the deal. To get customers to come back, you often have to ask them to come back. Reach out to customers you’ve worked within the past and ask what help they need from you. Contact them as you launch products or services and offer them something new. You may never get repeat customers if you don’t ask.
Securing repeat customers can be a powerful growth strategy for your business. Follow these tips to build client relationships and keep them coming back.
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