CEO Of IDEO On How Leaders Can Apply Design Thinking Inside Of Their Organizations And Why They Must
Today’s guest is Tim Brown, the CEO of IDEO. I was able to sit down with Tim in the IDEO San Francisco office to talk about what design thinking is, how IDEO is utilizing it, and how your organization can start applying it. We also touched on what it’s like to work at IDEO, how Tim deals with failure, and what he feels is one of the greatest diseases of the modern organization.