The Future in 5

Does Technology Drive Behavior Or Does Behavior Drive Technology?

What comes first — technology or behavior change? In this episode of the Future in 5, I take a look at this popular topic. I am beginning to see two different conversations happening. On one side, some companies are saying that before they invest in any kind of collaboration technology, they want to figure out a way to change behavior. Once the behavior is changed, they will invest in technology. On the other side, some organizations say they need to invest in the technology so that they can change the behavior. Listen in and give me your comments!