Why do you do what you do?
What motivates you to work hard and make a difference?
What about your company–what is the purpose of your organization? What are you hoping to achieve?
All of these questions can be answered in a Reason for Being.
Nearly every successful company has a mission statement. You may even have your own personal mission statement. But do you have a Reason for Being?
A Reason for Being is a way to rally employees and focus on the company’s impact on the community and the world. But a Reason for Being isn’t tied to financial gain and isn’t attainable. Instead, it’s a guiding light that keeps the company moving toward its ultimate purpose.
As you create your Reason for Being, ask yourself these questions:
- What is your passion? What work is meaningful to your or your team?
- What does the world need? What can you offer to meet that need?
- What impact do you want you or your organization to have?
- What would you do in the world if money was no object? Who would you serve, or what causes would you help?
- What motivates you or your employees?
- What are you curious about?
- How can you bring people together? What tools or resources do you or your organization have to unite people in a new way?
- What are the strengths of your employees?
- What is your big-picture vision for the future? What can you do to reach that goal?
You can have a Reason for Being as an individual, as a team, and as a company. Reflect on these questions to find the why behind your actions. Then share it with others and make sure everyone is on board.
A Reason for Being can transform how you and your team think about your purpose as an employee and organization.
Every Reason for Being is unique. I’d love to hear what you come up with!
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