What is culture? How do you create an employee-focused culture at your company?
These are some of the questions I’m asked most frequently. And I’m not surprised–culture matters! It can make or break an organization.
Every company has a culture, whether or not they consciously created one. Culture is the feel or side effects of working for your organization and impacts everything employees do. And as it becomes more difficult (and more important) to attract and retain the best talent and use your people well, culture becomes even more critical.
Think about this: Employees who say their culture is positive are 3.8x more likely to be engaged in their work. And companies with thriving, positive cultures are 3x less likely to have layoffs, 2x more likely to have an increase in revenue, and 7x more likely to have employees innovating. That’s something that every company should want!
Culture is especially important as the world of work changes and companies face tough competition for talent. As more employees change jobs, culture plays a major role. 35% of job seekers would decline a job offer if the role was a perfect fit but the culture wasn’t.
It’s simple: culture is something your company can’t afford to ignore.
To help you define and build your company’s culture, I put together a totally free eight-part video training series.
These eight videos walk you through every aspect of culture and give you the tools to create and build an amazing culture in your company. You’ll hear from some of the world’s best leaders, as well as case studies and examples from countless other companies.
Here’s what you’ll learn:
- Why just following orders create a poor workplace culture
- Steps to build a teamwork culture
- What to do when corporate cultures clash
- Steps to create a CELEBRATED culture
- How the co-founder and first CEO of Netflix defines culture
- Three things best-selling author Daniel Coyle says are necessary for a strong culture
- What Jim Heppelman, CEO of PTC, did to create a culture of change
- The 3 unique pillars of Netflix’s culture
These videos total 30 minutes of the best information out there–and it’s all yours for free.
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