I’m oftentimes asked what I do to spot trends, come up with ideas, and where I get insights to advise some of the world’s top companies.

I’m a professionally trained futurist and I received my certification at the University of Houston. It was a great program where I learned about all sorts of useful tools and frameworks that futurists use to anticipate future trends.

I’ve always made it a habit to study, read, and be curious.

But from everything I’ve done, do you want to know what helped me the most?

Well…do you?

Ok, ok, I’ll tell you!

My podcast, The Future of Work With Jacob Morgan

To date I’ve interviewed 550 guests including the CEOs from Best Buy, Accor, PwC, Honeywell, Netflix, GE, and countless others.

These leaders tell me everything including what they are working on, what they are planning for, the challenges they are faced with, the trends they are focusing on, what they look for in others, and a whole lot more.

I’ve always believed that if we want to learn what the future can look like, a great place to start is from the leaders who are actually out there at the helm of the world’s largest and most known brands.

I’ve also spoken with academics, researchers, and brilliant people and authors like Seth Godin, Dan Heath, Fareed Zakaria, Yuval Harari, Dan Pink, BJ Fogg, and dozens of others.

I actually started my podcast over 6 years ago with the selfish intent of trying to learn as much as I could from the world’s top leaders and smartest people. It just so happens that I made all of my conversations public so that the world could learn along with me 🙂

My conversations are all an hour in length so that we can go deep on a variety of topics and I also provide transcripts to all the interviews. Not only that, but my videos are all done on video so if you prefer to watch the discussions on Youtube you can do that too!

My podcast on the future of work has been my greatest source of ideas, trend-spotting, and insights – when you consider the people I’ve interviewed how could it not be?

If you want to go on this future of work learning journey with me and be able to spot trends, come up with new ideas, and glean amazing insights, then I invite you to subscribe to my podcast on your favorite platform.

Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, or your favorite podcast platform.

So there you go…that’s my secret, I hope it will become your secret too!

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