Today we have a returning guest, bestselling author, speaker and founder of altMBA, Seth Godin. Join us as we talk about his newest book, This is Marketing: You Can’t Be Seen Until You Learn to See. We also talk about what Seth has been up to over the past year, why he has 233 Grateful Dead albums, his experience working with science fiction write Isaac Asimov, and why authenticity is the wrong approach for organizations.