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In today’s episode, I speak with best-selling author and entrepreneur, Seth Godin. Seth recently released his new book, “The Song of Significance,” which looks at work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better. Our conversation explores a range of pertinent topics, including the potential drawbacks of automation, the shifting balance of power within organizations, and the critical importance of leading with vulnerability.


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We’ll discuss the nuanced distinction between management and leadership, a topic that Seth has extensively explored in his work. Moreover, we’ll get a glimpse into Seth’s perspective on companies that have managed to stand out and successfully navigated the complex landscape of modern business.

A central theme of our discussion will be the idea of ‘significance’ – a concept that Seth passionately explores in his new book. We’ll talk about what it means to create significance in one’s life and work, and how this can lead to profound impacts on both a personal and professional level. Seth will share his invaluable insights on where to begin this journey towards significance, and how to ‘crack the egg’ to make a real, tangible impact.

Join us on this journey of exploration and discovery. I hope you’ll carry forward the lessons learned today and apply them in your pursuit of significance. Stay tuned for more insightful discussions in our upcoming episodes. Until then, keep questioning, keep learning, and keep striving for significance

Listen or watch the full discussion below:

If you haven’t heard yet, my new book, Leading With Vulnerability is now available for pre-order! Is vulnerability for leaders the same as it is for everyone else? It turns out it’s not! Learn how the world’s top leaders approach vulnerability in the right way to lead through change, unlock the potential of others, create trust, and drive business performance. Pre-order your copy here and stay tuned for bonuses!

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