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Loran Nordgren is best-selling author of “The Human Element: Overcoming the Resistance That Awaits New Ideas.” For the past few years he has been studying change and why it’s such a struggle inside of organizations, specifically for leaders.

One of the core responsibilities of any great leader is to be able to drive change, but that’s easier said than done. According to Loran there are 4 types of frictions that exist inside of organizations. These are:

  1. Inertia: Does the idea represent a major change?
  2. Effort: What is the cost of implementation?
  3. Reactance: Does the audience feel pressured to change?
  4. Emotion: What negative feelings might the idea produce?

The first thing any leader needs to do is take a step back and identify the friction by asking the four questions above. This is crucial before doing any kind of implementation.

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