Conversations around the future of work usually include questions like, “What is the future of work going to look like?” or “What is the future of work going to bring?”. But this is a very passive view of the future of work. It’s almost as if we are waiting for something to happen to us, as if we are bracing ourselves for a punch to the gut.

We need to take a more active role in the future of work. We have to be responsible for designing, creating and building the future of work.

Instead, we should be asking questions like, “What is the future of work that we want to build and shape?”. We should think of it as a verb, not a noun. It is so much more valuable to have conversations around how we can shape the future of work instead of assuming the future of work is going to happen to us.

So the question is not, “what is the future of work going to look like?”, it is “How are we going to build the future of work we want to see?”.

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My new book, The Employee Experience Advantage (Wiley, March 2017) analyzes over 250 global organizations to understand how to create a place where people genuinely want to show up to work. Subscribe to the newsletter here.

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