We all hear about social media strategies and how companies need to engage with customers and build relationships.  But it’s not THAT easy.  I mean you have to start from somewhere right?  You don’t just go create a twitter account or a facebook page and then just start posting, you need a foundation, you need a starting point, what you need are questions.

I’ve put together a list of a few questions you should be asking yourself while developing a social media strategy.  I want to keep the list as concise as possible and I want to work with all of you to create this list.  Below I have put my suggestions, add your own in the comment section and/or tell me which ones I can remove/modify/combine.  Once the list is complete I will post a “final” version and give credit to everyone who participated in making the final list!

Here are some of my questions:

  • Do you have a clear goal in mind for what and why you want to use social media?
  • Do you have a department that is going to take ownership over the social media strategy or is it a mixed bag?  Who is providing budget and who is responsible?
  • Are you prepared for success and failure? How?
  • Do you know where your customers/users are? (platforms) and who they are?  Are you building new communities or tapping into existing ones?
  • What are the resources you are willing to devote to this?  How many people/hours?

I am going to leave it at 5 questions and let you guys take care of the rest.  I could keep going and going but I want to hear from you!

What questions should you ask while developing a social media strategy?

Thanks for reading

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