Think about what your life was like before you had a blog, facebook, twitter, or other social media tool. What was your life like then? How has it changed today? I was reflecting on my social media usage and have realized that social media has
I’ll be honest here, I’m a bit tired of people asking me what the ROI is on social media; everyone wants to know how much money they can make, and how fast they can make it. Well you know what? If that’s your agenda and
The Groundswell is available on Amazon.com starting April 21st For those of you in social media eager to get your hands on plenty of real world examples and case studies, “Groundswell” is definitely going to tickle your pallet. I just finished reading the book and
One of the most crucial factors that play a role in the success of a business (or life) is the ability to manage expectations. Managing expectations means understanding what can be done and what can’t. Managing expectations means communicating with your team and understanding their
Hello hello (yes that’s meant to be two hellos), thanks again to everyone that participated/attended the event. Everyone had a great time and I have received very positive feedback from the event. Remember to stay tuned for our upcoming events. The first one was only
The social media champion at your company should rarely be seen in the company office. In fact the social media champion should be out and about whenever possible; attending conferences such as SXSW or the Newcommforum. The social media champion transcends the online world and
Ok guys here’s the deal. The Search Marketing Salon launch event in San Francisco is tonight! And I’ll be very honest with everyone, it is going to be packed. We were planning to have around 60 people; we are now over 100. I have mulled
It is one thing to say you are going to start a blog. It is an entirely different thing to say that you are going to create a social media strategy. Blogging is one part of social media, just as creating a marketing plan is
First off, let me give credit where credit is due. I came across this information from reading one of Brian Solis’s post about “Discovering and Listening to Conversations on Twitter.” In the post, Brian refers to Jeff Nolan, who discusses Twitter analytics. Thanks to both
Marketers are getting so excited over the emergence of this new marketing tool (or medium) known as social media. All marketers have to do is join Youtube, Digg, and Twitter; add a bunch of friends, and start shoveling content at them…right? Wrong, on several accounts;
