Things to Read

LATEST ARTICLES

Branding, the Most Important Factor of

What are the most important factors that go into successful brand building. Actually, let me rephrase that. What is the most important factor that goes into successful brand building. Do you think it is your tag line, offerings, image, reputation, etc? Fifty years ago building

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Visual Search Engine for Iphone

An impressive new visual search technology called ViPR is going to allow people with an iphone to take pictures of photos, movies, books, or cds. The photo will then be sent to a sever and information will be relayed to the user along with links

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Interview with the CEO of LifeLenz, Dennis Stack

Recently I conducted an interview with the CEO/Founder of Lifelenz, Dennis Stack. Lifelenz is a social media platform dedicated to capturing life’s stories. Those of you reading this blog that understand and believe that social media is about connections and relationships, will appreciate what Lifelenz

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How Much For Your Friends?!

I’ll be honest here, I’m a bit tired of people asking me what the ROI is on social media; everyone wants to know how much money they can make, and how fast they can make it. Well you know what? If that’s your agenda and

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My Review of the Groundswell!

The Groundswell is available on Amazon.com starting April 21st For those of you in social media eager to get your hands on plenty of real world examples and case studies, “Groundswell” is definitely going to tickle your pallet. I just finished reading the book and

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Managing Expectations

One of the most crucial factors that play a role in the success of a business (or life) is the ability to manage expectations. Managing expectations means understanding what can be done and what can’t. Managing expectations means communicating with your team and understanding their

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