Things to Read

LATEST ARTICLES

12 of the Best Articles on Social CRM

There are some truly great and thought provoking Social CRM posts out there that I believe to an excellent job of helping move the SCRM space and the discussions around it forward.  I wanted to take this opportunity to highlight some of those posts and

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What is Advocacy?

Here is another chess puzzle, white to move and mate in 2! Last week at the social CRM summit in Georgia those in attendance were tasked with an interesting exercise around understanding advocacy.  We were to imagine that we worked for Direct T.V. (or as

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You are Amazing

When you really think about it humans are a pretty amazing piece of work aren’t we?   We can travel up to the highest and most treacherous mountains where no land vehicle can go.  We are the world’s smartest beings capable of rational thought and

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